On BrandTales, we go beyond campaigns and balance sheets to uncover the human side of brands — the struggles, the sparks of creativity, and the defining moments that shaped them. This is where entrepreneurs, creators, and brand custodians share the chapters of their journey that the world rarely hears, but everyone can learn from.
How Amul Reached 18000+ Villages in India Ft. Mr. Jayen Mehta
Amul: The ₹1,00,000 Crore Brand Journey.
In this episode of BrandTales, Mr. Jayen Mehta, Managing Director of GCMMF, discusses the growth and strategy of Amul. With 35 years of experience at the federation, he explains how a farmers’ cooperative became a global entity. The conversation covers the transition from a ₹700 crore turnover to crossing the ₹1,00,000 crore milestone.
Suhrita Majumdar is an IPR lawyer by profession. BrandTales is a passion project that grew from her work in intellectual property and her deep interest in how brands are built, protected, and ultimately recognised for what they stand for.